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Category Archives: Facebook

CNN Lies to Every One of Its Web Viewers

When is it okay to flat out lie to your users?  I would argue: Never.  But the website of one of the world’s most watched sources of news, CNN, does just that.

Near the bottom of every article is a section called “We recommend” and “From around the web”.  These sections list about six links to other articles either on CNN itself, other Turner properties, or simply as a paid referral service for selected partners.  So what’s my beef with this?  It’s not the targeted marketing, it’s the outright lie I noticed they make when you hover over any of those links with your mouse.

For some background, I’m a huge dissident against outbound link tracking.  It’s fundamentally the same as gluing a GPS tracking device to your forehead and giving a a tracking device to the website you’re visiting.  I have a problem with it because I think there is a fundamental freedom that is eroded by this technology – the freedom to consume information without being tracked for doing so.  Do I have the right to pick up a magazine and browse through it without giving someone my telephone number?  I would say yes — I think it is a natural right to be able to consume information without having your consumption observed.

But my belief here isn’t realistic — tracking basic visitor behavior and consumer preferences is the basic monetization and sustainability model for most of the Web as we know it.  So, this world doesn’t mesh with my perfect world, but at least I should know if someone is observing my behavior, right?  Observing CNN’s privacy policy one can clearly see the word “link” is referenced twice, once in relation to third-party sites that may cookie you, and once for integration to social media or other partner sites that may have differing privacy policies.

Okay, fair enough, therefore I should expect that if I am surfing just CNN’s website, if I disable cookies, and if I turn on my do not track header, I should expect not to be tracked, right?  No, and the reason is I cannot find out when I’m still on the CNN site to only stay within it.  The reason is CNN has specifically coded it’s site to lie to me about when I’m staying within it or navigating away.  For an example, if I were to hover over one example link in these two sections, I see the following in my browser status bar:

http://www.cnn.com/2012/07/15/sport/jason-kidd-arrested/index.html

I right-clicked the link in Chrome and copied the URL.  Then curiously I noticed the link read differently in the browser status bar when hovering over it, this time reading:

http://traffic.outbrain.com/network/redir?key=ad68e2a0a57f3eb04e4553bf2e80b6b2&rdid=349349184&type=MVLVS_d/t1_ch&in-site=false&req_id=968ab83e0a0f44e584d8744520d2aea0&agent=blog_JS_rec&recMode=4&reqType=1&wid=100&imgType=0&refPub=0&prs=true&scp=false&version=59070&idx=3

Youch, what’s that, and why did it change?  On closer inspection, by viewing the source of the page, I can see the target href of the link is exactly as reproduced above, going to traffic.outbrain.com.  I peeked at some other URL’s in the same section that I had not yet left-clicked or right-clicked and noticed this:

<a target=”_self” href=”http://www.cnn.com/2012/07/15/sport/jason-kidd-arrested/index.html&#8221; onmousedown=”this.href=’http://traffic.outbrain.com/network/redir?key=10b8398e7c07227c8a8786b1682f1707&amp;rdid=349349184&amp;type=WMV_d/t1_ch&amp;in-site=false&amp;req_id=968ab83e0a0f44e584d8744520d2aea0&amp;agent=blog_JS_rec&amp;recMode=4&amp;reqType=1&amp;wid=100&amp;imgType=0&amp;refPub=0&amp;prs=true&amp;scp=false&amp;version=59070&amp;idx=4&#8242;;return true;” onclick=”javascript:return(true)”>Knicks’ Jason Kidd arrested on suspicion of DWI</a>

And herein is the deception — this piece of inline JavaScript code changes the target of the link at the moment it is clicked to go to the traffic.outbrain.com address.  Because target href originally reads to the final destination of the article, hovering over it gives the false impression that my click will directly take me to it.  Instead, at the moment I click it, the target href is changed to the potentially unscrupulous third-party, and I have been given no browser notification this would happen prior to my click, and upon traffic.outbrain.com responding, it redirects me back to the original CNN article I initially wanted to view.  On a broadband connection, you probably wouldn’t even notice the superfluous page load and redirect back to CNN’s site.  Deceptive!

So, sure, why should anyone care?  Isn’t this just plumbing, technology, and toolbox of tricks inherit of the Web?  Maybe, but the problem here is the lie.  You do not lie to your users.  Ever.  Outbound web tracking is not a web beacon.  Web beacons are a different kind of “evil” – usually some JavaScript that opens an IFRAME to a third-party site that issues a cookie to track you; however, web beacons are covered by CNN’s privacy policy, so if they were equivalent, it’s all fair.  Web beacons can be simply disabled by turning off third-party cookies in today’s browsers.  This is precisely why outbound link tracking is becoming popular – it circumvents the privacy management tools most users have available and have knowledge of.  Outbound link tracking is no more insidious than web beacons are, but the implementation of them often lies to the end user about what their action will do (a click in this case).  An honest implementation would be to either clearly state in the privacy policy that any links you click may be link tracked or simply not to deceive the user by rewriting the target href the moment they click it to actually go to the link tracking site so the browser status bar is truthful on hover (Twitter’s t.co strategy).

Well, at least it’s just CNN at fault here.  At least no one else would stoop to such shady tactics.  Surely not Google (/url) or Facebook (l.php).. no, definitely not…

 
 

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Facebook OpenGraph: A Good Laugh or a Chilling Cackle?

If you want to sell a proprietary technology for financial gain or to increase user adoption for eventual financial gain once a model is monetized, the hot new thing is to call it “open” and ascribe intellectual property rights to insignificant portions of the technology to a “foundation.  The most recent case in point that has flown across my radar is Facebook’s OpenGraph, a new ‘standard’ the company is putting forward to replace their existing Facebook Connect technology, a system by which third-parties could integrate a limited number of Facebook features into their own sites, including authentication and “Wall”-like communication on self-developed pages and content.  The impetus for Facebook to create such a system is rather straightforward:  If it joins other players in the third-party authentication product-space, such as Microsoft’s Windows Live ID, Tricipher’s myOneLogin, or the OpenID, it can minimally drive your traffic to its site for authentication, where it requires you to register for an account and log in.  These behemoths have much more grand visions though, for there’s a lot more in your wallet than your money: your identity is priceless.

Facebook and other social networking players make a majority of their operating income from targeted advertising, and displaying ads to you during or subsequent to the login process are just the beginning.  Knowing where you came from as you end up at their doorstep to authenticate lets them build a profile of your work, your interests, or your questionable pursuits based on the what comes through a browser “referrer header”, a response most modern web browsers announce to pages that tell them “I came to your site through a link on site X”.  But, much more than that, these identity integration frameworks often require rich information that describe the content of the site you were at, or even metadata that site collected about you that further identifies or profiles you, as part of the transaction to bring you to the third-party authentication page.  This information is critical to building value in a targeted marketing platform, which is all Facebook really is, with a few shellacs of paint and Mafia Wars added for good measure to keep users around, and viewing more ads.

OpenGraph, the next iteration from their development shop in the same aim, greatly expands both the flexibility of the Facebook platform, as well as the amount and type of information it collects on you.  For starters, this specification proposes content providers and web masters annotate their web pages with Facebook-specific markup that improves the semantic machine readability of the page.  This will make web pages appear to light up and become interactive, when viewed by users who have Facebook accounts, and either the content provider as enabled custom JavaScript libraries that make behind-the-scenes calls to the Facebook platform or the user himself runs a Facebook plug-in in their browser, which does the same.  (An interesting aside is, should Facebook also decide to enter the search market, they will have a leg up on a new content metadata system they’ve authored, but again, Google will almost certainly, albeit quietly, be noting and indexing these new fields too.)

However, even users not intending to reveal their web-wanderings to Facebook do so when content providers add a ‘Like’ button to their web pages.  Either the IFRAME or JavaScript implementations of this make subtle calls back to Facebook to either retrieve the Like image, or to retrieve a face of a friend or the author to display.  Those who know what “clearpixel.gif” means realize this is just a ploy to use the delivery of a remotely hosted asset to mask the tracking of a user impression:  When my browser makes a call to your server to retrieve an image, you not only give me the image, you also know my IP address, which in today’s GeoIP-coded world, also means if I’m not on a mobile device, you know where I am by my IP alone.  If I am on my mobile device using an updated (HTML5) browser, through Geolocation, you know precisely where I am, as leaked by the GPS device in my phone. Suddenly, impression tracking became way cooler, and way more devious, as you can dynamically see where in the world viewers are looking at which content providers, all for the value of storing a username or password… or if I never actually logged in, for no value added at all.  In fact, the content providers just gave this information to them for free.

Now, wait for it…  what about this new OpenGraph scheme?  Using this scheme, Facebook can not only know where you are and what you’re looking at, but they know who you are, and the meaning behind what you’re looking at, through their proprietary markup combined with OpenID’s Immediate Mode, triggered through AJAX technology.  Combined with the rich transfer of metadata through JSON, detailing specific fields that describe content, not just a URL reference, now instead of knowing what they could only know a few years ago, such as “A guy in Dallas is viewing http://www.example.com/Page.html&#8221;, they know “Sean McElroy is at 32°46′58″N 96°48′14″W, and he’s looking at a page about ‘How to Find a New Job at a Competitor’, which was created by CareerBuilder”.  That information has to be useful to someone, right?

I used to think, “Hrm, I was sharing pictures and status updates back in 2001, what’s so special about Facebook?”, and now I know.  Be aware of social networking technology; it’s a great way to connect to friends and network with colleagues, but with it, you end up with a lot more ‘friends’ watching you than you knew you ever had.

References:

http://www.facebook.com/advertising/?connect

http://opengraphprotocol.org/

http://developers.facebook.com/docs/opengraph

http://openid.net/specs/openid-authentication-2_0.html